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Jarrow Formulas Announces Revitalized Packaging Design

LOS ANGELES – March 6, 2013 — Jarrow Formulas®, a formulator and supplier of superior nutritional supplements, announces the launch of the company’s revamped packaging design.

“The new design places greater emphasis on the Jarrow Formulas iconic logo and completely aligns the packaging design of the entire product line together for the first time in our company’s history,” says Ara Soghomonian, Creative Manager and team lead of the redesign project. “Our rebrand team spent countless hours fortifying the visual strengths of the Jarrow brand through a philosophical approach of design minimalism enhanced by a range of color similar to that of a painter’s palette.”

The revitalized packaging design concept features consistent brand imagery by focusing primarily on a new, uniform design structure that is distinguished by colorful schemas representing each of the company’s various product categories.  The relaunch encompasses the company’s product line and all marketing collateral and advertisements as well.

“We believe this new design is a bold step into the future that at the same time honors the incredible success and longevity of Jarrow Formulas,” says Rory Lipsky, Marketing Director.

Jarrow Formulas’ revamped product designs will be arriving on store shelves in the second quarter of 2013.  The company’s entire line of products are available at fine health shops and vitamin stores nationwide.  For more information, please visit www.jarrow.com

Link to label redesign overview:

http://jarrow.com/eMarketing/new_design_Jarrow_Formulas_2-2013.pdf



ABOUT JARROW FORMULAS



Jarrow Formulas is based in Los Angeles, California, and is a formulator and supplier of superior nutritional supplements.  The company was founded in 1977 and today it markets its products in the United States and throughout the world.  Jarrow Formulas' goal is to promote optimal health based on sound scientific research data.  The company’s complete line of nutritional products includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition products. www.jarrow.com.

MEDIA CONTACT:

Rory Lipsky

Marketing Director, Jarrow Formulas

310-204-6939

rory@jarrow.com

*These statements have not been evaluated by the Food and Drug Administration.


This product is not intended to diagnose, treat, cure, or prevent any disease.



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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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