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Jarrow Formulas Launches Clinically-Documented BrainBoost For Focus, Cognition and Memory

Los Angeles, CA, March 24, 2010 – Jarrow Formulas®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has announced the launch of BrainBoost™ with clinically tested ingredients to deliver both short-term and long-term cognitive benefits.

One of the major ingredients in BrainBoost is Sharp-PS®GOLD, an activated form of Phosphatidylserine (PS), which has a conjugated complex of DHA (omega-3) fatty acid   bound to the backbone of the PS. This complex is more bioactive because this form of PS is found naturally in the brain. PS is important for cell membrane fluidity and improves brain uptake of DHA. PS-DHA cannot be obtained from any vegan source and is the most clinically validated form of PS.

BrainBoost™ also contains ChocoMind™ (from Theobroma cacao), a patent-pending extract high in theobromine that has been shown to positively affect cognitive and motor functions, including reaction time.

Additionally, BrainBoost™ contains Vinpocetine which supports brain metabolism by increasing brain circulation, enhancing the cerebral synthesis of ATP, improving the utilization of oxygen and supporting the synthesis of several neurotransmitters that affect such critical brain functions as memory, recall, focus and mood.

“We are excited about Jarrow’s decision to make Sharp-PS®GOLD a major component of BrainBoost™,” says Elzaphan Hotam, CEO of Enzymotec USA, a biotechnology company that develops and produces innovative biofunctional ingredients and suppliers of Sharp-PS®GOLD. “We truly believe this is an important step for making this ingredient a standard for the entire cognitive supplement industry.”

“Our relationship has always focused on products that are clinically-documented and science-based,” says Peilin Guo, MS, RD, Executive Vice President for Jarrow Formulas. “We’re happy to add yet another nutrient from Enzymotec into our portfolio.”

The suggested retail price (SRP) for Jarrow Formulas’ BrainBoost is $25.95 for a bottle of 60 vegetarian capsules. Recommended usage is 2 capsules daily with food or as directed by your qualified health consultant. BrainBoost should not be taken late in the day.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

For a free Jarrow Formulas’ product sample, access www.Jarrow.com/sample.

To view the Jarrow Formulas’ library of product and special event videos, access http://www.youtube.com/JarrowFormulas.
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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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