Jarrow Formulas® Launches Astaxanthin: Promotes Healthy Inflammatory Response

Los Angeles, CA, March 23, 2011 – Jarrow Formulas®, Inc., a global wellness and nutrition product company headquartered in Los Angeles, CA, has announced the launch of astaxanthin, a natural antioxidant carotenoid derived from the fermentation of the microalgae Haematococcus pluvialis.  Astaxanthin protects, in part, through its potent antioxidant activity, which according to tests at Creighton University is superior to that of vitamins C, E and green tea.  Clinical studies have demonstrated that astaxanthin may promote a healthy inflammatory response, protects the skin during exposure to sunlight and supports joint, brain and eye health.

Astaxanthin has been referred to as nature's sunscreen, but its benefits are more than skin deep.  Recent trials, including human data, suggest that astaxanthin may be protective of the cardiovascular and immune systems and even may influence insulin metabolism.  Of special interest, astaxanthin can cross the blood-brain and blood-retinal barriers to delivery its benefits.

BioAstin® Astaxanthin is a completely natural antioxidant.  The suggested retail price (SRP) for Jarrow Formulas’ Astaxanthin (from BioAstin®) is $21.95 for a bottle of 60 softgels each delivering 4 mg astaxanthin.  Recommended usage is 1 softgel per day with a meal or as directed by your qualified health care consultant.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Rory Lipsky, Marketing Director, toll free at (800) 726-0886 or access the Jarrow Formulas Web site at

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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